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MILES & MORE

  
SHOPPING CENTER PROMOTION "THE BIG BAG"

Occasion: Miles & More Roadshow - The big bag. Introduction of the Miles & More Online Shopping Miles

Goal: Generating Talkabout & Awareness-raising for Miles & More Online Shopping Miles

Venue: across Germany
- Frankfurt - MyZeil 
- Munich - Airport MAC Forum 
- Berlin - Alex

Main features: 48 promoter operations for four weeks, 3,193 climbers, 128 Miles & More Programme registrations, 1,689 instant prizes including 220 x 1,000 award miles winnings

Task: Realisation, tour planning, logistics, personnel planning, reporting

 

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20th ANNIVERSARY PARTY

Occasion: 20th anniversary of Miles &  More

Goal: Performance of the business attraction of Miles and More

Venue: Westhafenpier Frankfurt

Client: Miles and More

Moderation: Alexandra Tapprogge

Guests: PR representatives, customers, business partners, employees

Task: Artist booking and briefing, Sourcing process and coordination of all, project partners, Floor planning 2D and 3D, Set Up & Production, Logistics, Shuttle Service

 

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